MadMax 
SWAROVSKI AND ITS PRODUCT BRAND CRYSTALLIZEDTM - Swarovski Elements
In 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From these beginnings, which revolutionised the fashion world, Swarovski has grown to be the world's leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors.
CRYSTALLIZEDTM - Swarovski Elements is Swarovski's product brand for the innovative and inspirational elements, in their huge variety of shapes, sizes and forms, colours, textures and finishes, that bring emotion and desire to every product, object, accessory they adorn. All of Swarovski's loose crystal elements, the scintillating soul of design, will now be known by their new brand name, CRYSTALLIZEDTM - Swarovski Elements.
Today, just as it did over 100 years ago, CRYSTALLIZEDTM - Swarovski Elements comes alive in the hands of talented fashion designers, artisans and creators everywhere. Treasured by the global design community and by Swarovski's own creative team, CRYSTALLIZEDTM - Swarovski Elements has become an essential, dynamic ingredient of catwalk glamour, lighting up every corner of the international fashion arena.
As the appeal of CRYSTALLIZEDTM - Swarovski Elements broadens, designers explore new expressions of crystal creativity in every segment of the fashion world, from couture evening gowns and exquisite jewellery, through lingerie, swimwear and sportswear, to bejewelled shoes and accessories, and even electronics. In their hands, CRYSTALLIZEDTM - Swarovski Elements comes alive, an object of desire, shining with the light of life.
For more information please visit: www.crystallized.com
